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Google Book Search – new features for the self published author
I’ve written before about the power of Google Book Search for authors and the self publishing industry as a whole. I think it’s an amazing service and never really understood the complaints… but,...
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Self Publishing Today and the long hot summer…
Sorry… the post header reads like the title of a bad beach novel, I know, but I couldn’t resist. THIS post is pretty much a nothing post other than a general ‘here’s what I’m looking to accomplish...
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Self Publishing, Google Book Search, Google PPC
I just received our Google Book Search Weekly Summary Report – and I know I’ve covered Google Book Search before – but am consistently amazed at the power of this system to drive book sales. We’ve (at...
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Quick post – Top ten rules for creating a personal brand – for self publishers
I stumbled on to this from a Tweet by Guy Kawasaki … Dan Schawabel (the ‘personal branding’ guru) put together ten rules for creating your personal ‘brand’. Since a book – and an author – need to stand...
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The Power of the Talk Show – Rock Junket: New York City from Dog Ear Publishing
Dog Ear Publishing author Bobby Pinn has been at the business of New York City tours for years. He’s built a career and reputation on showing visitors (and New York natives) the famous haunts and...
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Importance of book title SEO to self publishing authors
Self Publishing – the impact of great SEO book titles and copy I spent some time chatting with an author today about self publishing their book – and exactly HOW to make the book stand out ‘SEO-wise’...
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The SEO factor of back cover copy for self publishing authors
Book Cover Copy, Self Publishing, and SEO You’ve spent years crafting your manuscript – now as you prepare to self publish your book you start to think about the cover. Often times authors think more...
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The Difference Between Book Publicity and Book Advertising
Marketing a book successfully by using a book publicist Occasionally I come across people much smarter than I am… OK, so it’s more than just occasionally… Anyway – this is one of those times when an...
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Book Marketing and Video Book Trailers for self publishing authors
Video Book Trailers as Book Marketing for self publishing authors The time of social media has arrived (many would argue it arrived quite some time ago…) and has dramatically changed how most of us...
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Blog SEO and Book Marketing for Self Publishing Authors
Using Blog SEO in Your Book Marketing Efforts A large number of self published authors start a blog with the two-fold intention of communicating with readers AND building better book marketing success....
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